“The Love that Carries Me” by Jonezetta (repost), Saturday, November 11, 2023
The season 2 Labeled podcasts finale concluded the story arc of Tooth & Nail Records ’ start from collecting likeminded, DIY-spirited bands to a marketably lucrative record business backed by major- label distribution, a slowing in the market and uncertain times, then back to a purely indie label. As the story goes, the label had signed two bands for general rock radio, The Classic Crime and Jonezetta . These bands were not intended for Christian radio, like how The Juliana Theory had been half a decade before. In 2006, at the time of this marketing strategy, the label was losing some of its most successful acts to major labels. Could the new signees save the label? WHEN THE CHORUS DIES, DOES IT KILL YOU TO BE ALONE? Neither bands reached the level Tooth & Nail had planned for them. The Classic Crime has had a successful career, but mostly because the label accidentally marketed them to Christian radio. Jonezetta, however, wasn’t played on RadioU , but I think I bou