“Pleasure Shop” by Key, Sunday, October 20, 2024
Since Key ’s 2021 EP Bad Love , The SHINee singer has been creating dark pop with nostalgic ‘80s and ‘90s sci-fi motifs. The singer’s latest installment came last month with his third mini album Pleasure Shop . In the EP’s eponymous lead single , Key takes on the form of a cyborg, inviting futuristic humans to come “deeper into” a store filled with unique things to give a person pleasure. The cyborg invites the humans “pleasure juice,” which gives them a kind of euphoria. Kim Ki-bum conceptualized the mini album when thinking about a dystopian future. He asked the question giving a press statement just before the EP’s release: “ What if I uploaded myself, turned it into an AI program and had an argument with my AI version? How scary would it be if that AI version of me was better than the real me?” YOU’RE WELCOME. Entering the eerie “Pleasure Shop” Key has opened for listeners draws an uncanny similarity to a line from the 1973 spooky musical classic The Rocky Horror Picture Show