“Supernatural” by NewJeans, Saturday, September 21, 2024
It’s time to check in with NewJeans . On August 27th, Min Hee-Jin was dismissed as the CEO of NewJeans’ label ADOR , a sub-label of Hybe Corporation . The corporate intrigue has left one of Hybe’s most internationally and financially successful acts in limbo. NewJeans is like the victim of a divorce in which the custody lies legally with their father label. NewJeans, however, expressed their loyalty to Min Hee-Jin, who formed the group and managed every step in their process toward global ubiquity. But NewJeans aren’t completely helpless. As one of the biggest K-pop acts, the group has an active fanbase. On September 11, NewJeans hosted a livestream on YouTube and demanded that Min be reinstated as CEO of ADOR by September 25th. This statement by the group was believed to be responsible for Hybe’s 3% dip in value of the company’s shares . WE ARE BOUND TO EACH OTHER. With the turmoil at ADOR, NewJeans’ releases this year have lagged compared to the last two years. The group has releas