Today it’s back to the world of the Hybe Corporation . In 2019, Hybe hired Min Hee-jin (민희진) as the company’s chief brand designer. She worked as the company began a transitional phase when BigHit Entertainment took on several subsidiary record labels. Min had worked for SM Entertainment , one of the big three K-pop labels in the ‘90s to early ‘10s, and had been the creative director behind some of the label’s biggest acts such as Exo , SHINee , (f)x , and Girls' Generation. She then worked developing other K-pop acts on every label for Hybe except for BigHit because that label had its own specialized brand designer. But upon being hired at BigHit (later Hybe), Min demanded her own subsidiary, Ador , of which the brand designer became CEO. Ador was formed in 2021 and signed their first act in 2022. WANNA BE A WINNER. Min Hee-jin planned to release a girl group in 2022. Hybe Corporation was known for its boy bands and rappers. Still, with SM, YG , and JYP releasing successful f...