NewYearsDayProject | a song a day blog

It seems like after BTS topped Billboard ’s Hot 100 with their solo tracks and their features, K-pop has become an unstoppable force in America and Europe. Of course, BTS didn’t fall out of a coconut tree. With over three decades in the making, Korean idol pop music has slowly made strides first in Asia and then to Western audiences. One of the ways that K-pop was able to take hold in America was through collaborations with American recording artists. Singer BoA collaborated with English boyband Westlife in 2003 on the song “ Flying Without Wings .” Artists such as Omarion , Lil’ Kim , Snoop Dogg , and Missy Elliott were just a few examples of Western artists collaborating with K-pop idols in the ‘00s and ‘10s. When a Western artist collabor-ated with a Korean artist, the massive K-pop fanbase fell in love with the non-Korean artist, but only a few of the Western artist’s fans became a fan of the Korean artist due to limited marketing outside of Korea. MAKIN’ EVERYONE JEALOUS LIKE