"Sucker" by Jonas Brothers, Tuesday, March 28, 2023
In 2019, The Jonas Brothers broke their nearly six-year hiatus and returned with first the single "Sucker," an album titled Happiness Begins, and an Amazon documentary titled Chasing Happiness. The Jonas Brothers had been a massively successful band in the late '00s and early '10s, but had a niche audience of mostly teenage girls through Radio Disney and Nickelodeon as well as a few Christian radio stations.
I'M A SUCKER FOR ALL THE SUBLIMINAL THINGS. What was the demand for the reunited Jonas Brothers? Like countless childhood stars from the Disney or Nickelodeon universe, Kevin, Joe, and Nick Jonas grew out of their tween image. Nick's solo career was the most successful of the brothers, but that success also included acting and modeling and ultimately becoming a thirst-trap for the gay community. The albums X2 and Last Year Was Complicated tackled mature material beyond anything he sang about with his brothers. Similarly, Joe found success with the sexually-themed saccharine hit "Cake By the Ocean" when he formed the band DNCE. Would a reunited Jonas Brothers return to the squeaky clean bubblegum of the band's roots or would the group fully embrace adult themes? The answer was somewhere in the middle. Just as the Brothers had grown up so had their audience. But the re-assembled brother band from New Jersey wasn't just a nostalgia act in the way that Covid band revivals or some TV show reboots only capitalize on the loyalty of old fans. "Sucker" debuted atop the Billboard Hot 100 chart, the first number one in the band's history.
WE GO TOGETHER BETTER THAN BIRDS OF A FEATHER. Sometimes an artist's name alone can make a number one hit, and when an artist comes back after a long hiatus there can be bump in popularity that a song wouldn't normally receive. I think that both of those factors would push "Sucker" into the top 10. But what made "Sucker" a number one hit was its catchiness which lead to streams, downloads, and radio play. It's not surprising to find that Ryan Tedder was the production genius behind the song. The band has a number of songwriters on the track, but all three Jonas Brothers are credited as writers. Younger millennials and early Gen-Z, now grown up found the perfect balance of nostalgia and contemporary pop sounds. Of course, the Brothers still in their late 20s to early 30s are as handsome as ever and the sex appeal of a colorful pop record modestly highlighting the siblings' posteriors as they look wistfully into a pool certainly couldn't hurt. But "Sucker" was a love anthem, much like what the boys had sang years ago. The difference this time is that all three brothers were married with Joe marrying Game of Thrones actress Sophie Turner shortly after the single's release. "Sucker" is a song about the crazy things you do for love, and today, I'm a sucker for this song.
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