“Touch” by Shura, Sunday, March 5, 2023 (repost)
Two years before her debut album Nothing’s Real was released, Shura's debut single, "Touch," began generating acclaim across the Internet. Working with guitarist and vocalist of the indie rock band Athlete, Joel Pott, Shura began co-producing her album. Shura played the keyboards and synthesizers on the record and co-directed the music video for "Touch," which features her twin brother, Nicholas. The single was re-released along with a remix of the track in 2016 before the release of Nothing's Real. Today, "Touch" is Shura's most streamed song on Spotify.
THERE'S A LOVE BETWEEN US STILL. While Nothing's Real holds a high Meta-critic score of 79 percent, Joe Levy's Rolling Stone review knocks the album for the ambiguity of gender in the songs, calling it "a map to a treasure that's never there." It seems that homophobia was a big factor in this album not fully becoming the "Madonna for millennials" that Vice praised her as, as far as her success in America. Shura's UK popularity didn't spread to the US other than the Dance chart. Her UK fame, though, sparked the attention of Mumford & Sons, who covered Shura's track "2Shy." "Touch" appears in the second season of Sex Education in a make-out scene between Otis and Ola. Just as the song's music video shows how fluid sexuality is, the Netflix original series explores the complex sexualities of British teenagers. Sex, attraction, and relationships can be as complicated as this song's subject--trying to be friends with an ex. Shura's music reflects that complication, mostly avoiding pronouns--with the exception of "Indecision," talking about a boy. All we need is for her to come out with a catchy third album. She's due at any time to follow up her 2019 forevher.
Read “Touch” by Shura on Genius.
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