“My My My!” by Troye Sivan (Updated repost), Wednesday, June 21, 2023
Following Blue Neighbourhood, Troye Sivan released another collection of songs celebrating queer love in 2018. This time, Bloom was less about love in the abstract and more about sex. Songs like the title track dealing with anal sex, the Apple Music edition of the album's opener "Seventeen" recalling how the singer lost his virginity to an older man on Grindr when he was seventeen, to a song about his boyfriend who "Tastes like Lucky Strikes" may take a few listens to understand the euphemisms.
SHINE ON, DIAMOND. Bloom holds an 85% on Meta-Critic, meaning that most reviews were favorable. In America, though, Sivan's music mostly is confined to the LGBTQ+ community, and Bloom didn't make a splash in the mainstream pop market. But looking at the promotion, Sivan's team clearly had the young star's sights on conquering the charts. A track with Ariana Grande, a performance, albeit a polarizing performance, on Saturday Night Live, and a guest spot on Ellen weren't enough to raise the singer's pop stardom. The first single from Sivan's sophomore LP, "My My My!" topped the Billboard Dance Club Songs. NPR and Pitchfork praised the album. The former said reviewing Sivan's "My My My!" video: "[i]t's not every day you see a young, skinny, queer kid get to be completely himself in a music video, and Sivan makes us want to dance along with him." His performance on SNL, though, divided viewers. It ranked as the ninth-worst performance, according to a video by WatchMojo.com. Many wondered who the singer was and why they should care about a singer "trying to be Aaron Carter"?
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